About Us

Sellfie is a contextual commerce startup that offers an end-to-end platform that facilitates selling products and collecting payments through buy buttons, payment links and chat bots. Sellfie is a part of Citrus - India's fastest growing financial technology company that provides payment gateway and wallet services to over 10,000+ merchants and 21 million users processing close to 3 Billion USD in annual transactions.

Led by Amrish Rau and Jitendra Gupta , Citrus is known for introducing industry-first payment solutions such as 1-click checkout, wallet for cabs, consumer analytics, native mobile app payments etc. Few of the credible merchants associated with Citrus Pay are Pune Municipal Corporation, Delhi Metro, Delhi Jal Board, PVR, INOX, BookMyShow, ShopClues, Jet Airways, Indigo, GoAir, TinyOwl, Faasos, Grofers, ZoomCar, Airtel, etc.